Welcome to the Freshmen project! A calendar with benchmarks will be given out in class. Good Luck!

The focus for this project is international marketing. Competition teams will assigned a local business partner. Each team’s mission will be to research a new international location, clarify the needs of the business partner, devise a marketing strategy by completing a SWOT analysis and ultimately choosing the right location for the business to succeed. Volunteer judges will evaluate the final presentation based on the team’s ability to communicate effective marketing strategies and justification for the new location. Awards will be given to the top performing team for best presentation and the top two individual presenters from each business partner competition.

Gateway Project Examples:

Project 1

Project 2